The Marketing Specialist is a senior-level role responsible for leading the company's marketing strategy, brand management, and overseas market expansion initiatives. The position plays a critical role in supporting the company's transition from a traditional real estate agency into an integrated real estate agency and property development business.
This role requires strong strategic vision, proven leadership capability, extensive international market experience, and solid brand management expertise.
Visa sponsorship is available for suitable candidates who do not currently hold Australian work rights.
Key Responsibilities
Strategic Marketing & Planning

• Develop, implement, and continuously refine long-term marketing strategies aligned with the company's business objectives
• Translate corporate growth goals into actionable marketing and brand strategies
• Support senior management in strategic planning, market positioning, and long-term business development

Overseas Market Expansion

• Lead marketing initiatives targeting overseas markets, with a primary focus on Europe and North America
• Experience in either European or North American market development is required for this role
• Plan and execute international market entry and growth strategies
• Conduct overseas market research, competitor analysis, and customer profiling
• Support international business development activities and cross-border partnerships

Team Leadership & Execution

• Lead, manage, and mentor marketing team members
• Allocate resources effectively and oversee campaign execution
• Set performance objectives and ensure delivery against agreed targets
• Collaborate with internal teams and external agencies where required

Performance Monitoring & Reporting

• Monitor marketing performance, brand metrics, and market trends
• Analyse data and provide insights, reports, and strategic recommendations
• Continuously optimise marketing activities based on performance and market feedback

Skills, Qualifications and Experience
Essential Requirements

• Minimum 10 years' relevant professional experience in marketing, with strong exposure to international or overseas markets
• Proven experience leading teams to successfully develop European and/or North American markets
• Demonstrated experience in brand management, brand strategy, and long-term brand building
• Strong strategic mindset with the ability to plan, execute, and scale marketing initiatives
• Master's degree or above in Marketing, Business, or a related discipline
• Preference for candidates who have completed at least one degree in a country where English is an official language